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Innovative Fusion on the Croisette: The techCannes Business Club Unveiled

Cannes, May 2024 – La Croisette vibrated to the rhythm of innovation this year with the launch of the techCannes Business Club, a visionary initiative by Sarah Lelouch. This event, held during the prestigious Cannes Film Festival, brought together film and technology professionals to explore new market perspectives and discuss the latest disruptive innovations, such as artificial intelligence and blockchain.

On Vilebrequin Beach, from May 17 to 19, more than 60 speakers and 1,000 participants met to exchange ideas and make contacts in a setting conducive to creativity. The days were punctuated by inspiring keynotes, dynamic round tables, practical tutorials and pitches from promising startups. The objective of this club is clear: to become a marketplace where creative minds in cinema can meet technological innovators to develop new approaches and open up new market perspectives.

Sarah Lelouch, in her video interview, detailed the ambitions of the techCannes Business Club. She underlined the importance of bringing these two worlds together to create synergies and encourage innovation. With Claude Lelouch as honorary president, the club also benefited from the experience and vision of a pioneering director, known for his groundbreaking techniques and bold use of technology in his films.

The success of this inaugural event exceeded expectations, and attendees praised the quality of the discussions and networking opportunities. The themes covered were varied and relevant, ranging from the impact of AI on film production to new distribution methods via blockchain. Immersive technologies, such as virtual and augmented reality, were also at the center of the discussions, offering a glimpse of future trends in the film industry.

The next big event has already been set: the techCannes Awards in Paris at the end of June. This event promises to celebrate the best innovations and collaborations between cinema and technology, highlighting the most innovative projects. Club 13 in Paris, an emblematic place of French cinema, will serve as an ideal setting for these meetings. With its rich history and unique ambiance, Club 13 embodies the spirit of the techCannes Business Club: a space where cultural heritage and innovation meet to push the boundaries of the film industry.

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