Rhein-Ruhr-Zentrum’s Renaissance: CBRE Takes the Lead in Retail Innovation
Rhein-Ruhr-Zentrum’s Renaissance: CBRE Takes the Lead in Retail Innovation: In a strategic move following its acquisition by Eurofund Group and Signal Capital Partners earlier this year, the Rhein-Ruhr-Centre is poised for a retail revolution. CBRE Retail Consulting, formerly Prime Consulting GmbH, is set to spearhead the management and marketing efforts for the Rhein-Ruhr-Zentrum (RRZ) in Mülheim from early 2024. CBRE, a global leader in commercial real estate services, envisions turning the RRZ into a dynamic “shopping resort” experience.
Headquartered in Düsseldorf, CBRE Retail Consulting brings over 30 years of specialized experience in leasing, consulting, and managing shopping centers and retail parks. The acquisition of Prime Consulting from CEO and owner Alastair Green reinforces CBRE’s commitment to driving innovation in the German retail sector.
Building on successful collaborations such as Puerto Venecia in Spain and UBBO in Portugal, Eurofund Group and CBRE are set to introduce the ‘Shopping Resort’ concept to Germany through the Rhein-Ruhr Zentrum. This innovative concept promises a fusion of premium retail, inviting public spaces, and family-oriented leisure activities.
Ian Sandford, President of Eurofund Group, expressed confidence in CBRE, stating, “CBRE is a strategic partner that will support us in realizing our vision of transforming the Rhein-Ruhr-Zentrum in Mülheim into a regionally significant and innovative district center.”
Ana Colom, Head of Retail Property Management CBRE Europe, highlighted the strategic importance of the management and leasing contract, stating, “CBRE’s commitment to innovation, customer experience, and an integrated retail approach will be pivotal for the successful management of this venture.”
Situated in the Rhine-Ruhr region, one of Germany’s largest metropolitan areas with over ten million inhabitants, the Rhein-Ruhr-Zentrum has been a retail hub for the past 50 years. With an extension secured with anchor tenant CinemaxX and ongoing negotiations with new tenants, the shopping center is poised for a renaissance under the expert guidance of CBRE, Eurofund, and Signal. The collaboration aims to fortify existing tenant relationships while attracting new partners, creating an enticing blend of retail, dining, and leisure options.
The Rhein-Ruhr-Zentrum, with its central location and rich history since its opening in 1973, remains a cornerstone of the economic landscape in Mülheim. With CBRE leading the charge in innovation, supported by Eurofund Group and Signal, the future holds promise for an elevated and dynamic chapter for this iconic shopping destination.
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