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Dubai Lynx Reveals 2024 Champions

Dubai Lynx Reveals 2024 Champions

Dubai Lynx Reveals 2024 Champions. Saudi Arabia clinches five Grands Prix, a historic achievement at Dubai Lynx Morocco earns its maiden Grand Prix, securing the Grand Prix for Good

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, unveiled this year’s winners at the Awards Ceremony tonight. Saudi Arabia clinched five Grands Prix, marking their highest achievement at Dubai Lynx, with four Grands Prix awarded to ‘ProtectTasbih’ for Saudia, entered by Leo Burnett, Jeddah.

‘Rumble’ for General Entertainment Authority entered by Accenture Song, Dubai, United Arab Emirates received seven Lynx Awards, including Grands Prix in the Film and Film Craft Lynx categories. Notable winners also include VML, Casablanca, which secured Morocco’s first-ever Grand Prix, winning the Grand Prix for Good.

Simon Cook, CEO, LIONS & Dubai Lynx, stated: “Congratulations to our 2024 winners for setting the creative benchmark in MENA for another year. Yesterday’s Festival was a fantastic day, bringing MENA’s creative community together to network, learn, and draw inspiration from a rich mix of speakers and champions for creativity in the region. I’d like to thank our Jurors for their hard work and dedication in establishing the benchmark for creative excellence across the region.”

Ian Fairservice, Vice Chairman, Dubai Lynx, added, “This year’s winners truly showcase the region’s level of excellence. A huge congratulations to all our winners, Special Award recipients, and Young Lynx Competition winners. Insights and trends from this year’s work will be explored in the Dubai Lynx Creativity Report, offering official rankings for this year’s top-performing Networks, Agencies, and Companies from across the region, set to be published on 20 March.”

Grand Prix Winners:

Brand Experience & Activation: Out of 166 entries, 15 received awards: 2 Gold, 5 Silver, & 7 Bronze Lynx Awards, and the Grand Prix was awarded to ‘ProtectTasbih’ for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.

Commerce: Out of 51 entries, 5 were awarded: 1 Gold, 2 Silver, & 1 Bronze Lynx Awards, and the Grand Prix went to ‘I See Coke’ for The Coca-Cola Company, by VML, Dubai, United Arab Emirates / VML, New York City, United States of America.

Effectiveness: Out of 35 entries, 5 were awarded: 1 Gold, 1 Silver, & 2 Bronze Lynx Awards. And the Grand Prix went to ‘The Hidden Room’ for Home Box, by Leo Burnett, Dubai, United Arab Emirates.

Strategy: Out of 59 entries, 6 were awarded: 1 Gold, 2 Silver, & 2 Bronze Lynx Awards. And the Grand Prix went to ‘Superstar Ravi’ for Adidas, by Havas Middle East / Red Havas Middle East, Dubai, United Arab Emirates.

Design: Out of 69 entries, 8 received awards: 1 Gold, 2 Silver, & 4 Bronze Lynx Awards. and the Grand Prix went to ‘ProtectTasbih’ for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.

Digital: From 84 entries, 7 received awards: 1 Gold, 2 Silver, & 3 Bronze Lynx Awards. And the Grand Prix went to ‘I See Coke’ for The Coca-Cola Company, by VML, Dubai, United Arab Emirates / VML, New York City, United States of America.

Direct: Out of 130 entries, 14 received awards: 2 Gold, 4 Silver, & 7 Bronze Lynx Awards, and the Grand Prix went to ‘ProtectTasbih’ for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.

Entertainment: From 87 entries, 9 received awards: 1 Gold, 3 Silver, & 4 Bronze Lynx Awards, and the Grand Prix went to ‘Unauthorized Trip’ for Saudi Tourism Authority, by ‿ AND US, Dubai, United Arab Emirates.

Film: Out of 139 entries, 10 received awards: 2 Gold, 3 Silver, & 4 Bronze Lynx Awards, and the Grand Prix went to ‘Rumble’ for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, United States of America.

Film Craft: From 157 entries, 14 received awards: 2 Gold, 5 Silver, & 6 Bronze Lynx Awards, and the Grand Prix went to ‘Rumble’ for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, United States of America.

Glass: The Award for Change: Out of 11 entries, 3 received awards: 2 Gold, and the Grand Prix went to ‘The Female Field’ for Adidas, by Havas Middle East, Dubai, United Arab Emirates.

Grand Prix for Good: The Grand Prix for Good was awarded to ‘Out of Home’ for Jood, by VML / Wunderman Thompson, Casablanca, Morocco.

Healthcare: From 68 entries, 6 received awards: 1 Gold, 2 Silver, & 2 Bronze Lynx Awards. And the Grand Prix went to ‘The Protective Rhymes’ for Anghami, by Leo Burnett, Dubai, United Arab Emirates.

Industry Craft: From 87 entries, 7 received awards: 3 Silver, & 3 Bronze Lynx Awards. And the Grand Prix went to ‘Maqroo – The First Arabic Dyslexic Font’ for Omantel. By Leo Burnett, Dubai, United Arab Emirates.

Integrated: Out of 27 entries, 3 received awards: 1 Gold, & 1 Bronze Lynx Awards. And the Grand Prix went to ‘Battle of the Baddest – Integrated’ for General Entertainment Authority. By Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York City, United States of America / Droga5, Part of Accenture Song, Tokyo, Japan.

Media: From 127 entries, 12 received awards: 2 Gold, 4 Silver, & 5 Bronze Lynx Awards. And the Grand Prix went to ‘Frequencies of Peace’ for Babyshop, by FP7 McCann, Dubai, United Arab Emirates.

Outdoor: Out of 116 entries, 8 received awards: 2 Gold, 2 Silver, & 3 Bronze Lynx Awards. And the Grand Prix went to ‘The Lost Camel’ for Emirates Development Bank. By LivingRoom Communication, Dubai, United Arab Emirates.

PR: From 82 entries, 7 received awards: 1 Gold, 2 Silver, & 3 Bronze Lynx Awards. And the Grand Prix went to ‘ProtectTasbih’ for Saudia. By Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai, United Arab Emirates.

Print & Publishing: Out of 43 entries, 4 received awards: 1 Gold, 1 Silver, & 1 Bronze Lynx Awards. And the Grand Prix went to ‘Plant Espresso’, ‘Planet Roast’, ‘Planet Ethiopia’ for Boon. By Grey, Dubai, United Arab Emirates.

Radio & Audio: From 50 entries, 5 received awards: 2 Gold, 1 Silver, & 1 Bronze Lynx Awards. And the Grand Prix went to ‘I See Coke’ for The Coca-Cola Company. By VML, Dubai, United Arab Emirates / VML, New York City, United States of America.

Social & Influencer: From 88 entries, 7 received awards: 1 Gold, 1 Silver, & 4 Bronze Lynx Awards. And the Grand Prix went to ‘Birthmark Stories’ for Hungerstation, by VML / Wunderman Thompson, Riyadh, Saudi Arabia.

Dubai Lynx Special Awards:

Network of the Year:

  1. Leo Burnett
  2. Saatchi & Saatchi
  3. BBDO Worldwide

Media Network of the Year:

  1. Initiative
  2. Mediacom
  3. Starcom

MENA Agency of the Year:

  1. Leo Burnett, Dubai, United Arab Emirates
  2. Impact BBDO, Dubai, United Arab Emirates
  3. Saatchi & Saatchi, Dubai, United Arab Emirates

Independent Agency of the Year:

  1. Serviceplan Middle East, Dubai, United Arab Emirates
  2. ‿ AND US, Dubai, United Arab Emirates
  3. Bigtime Creative Shop, Riyadh, Saudi Arabia

Lynx Palm Award:

  1. Good People Films, Egypt
  2. Prodigious, United Arab Emirates
  3. Dejavu, United Arab Emirates

Young Lynx Integrated Competition winners:

Gold: ‘Waste No Words’ by Ananya Talwar & Benjamin Kirby from VML Dubai

Silver: ‘Learn Greenwash-en-ese’ by Mahmoud Gahallah & Zainab Yasseen from M&C Saatchi

Bronze: ‘Free The Green’ by Daniela Romero Aguirre & Ayman Shehade from TBWA/RAAD

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