Campari, the iconic red bitter brand, recently played host to a spectacular event, The Campari Cinémathèque at Hyde Beach by Campari, on the esteemed Boulevard de Croisette. This red-carpet affair commemorated Campari’s third consecutive year as the Official Partner to the Festival de Cannes and heralded the launch of its global campaign, We Are Cinema.
The evening, held at Hyde Beach by Campari, was a fusion of glamour and artistry, celebrating the convergence of real-life moments and extraordinary storytelling, a theme resonant with both Campari’s legacy and the essence of the Cannes Film Festival.
Among the distinguished attendees was Academy Award-winning actor Adrien Brody, who graced the event with his presence, embodying the spirit of cinematic excellence. Joining him were luminaries such as Victoria Justice, Marina Barbosa, Paz Vega, and a constellation of other notable personalities from the worlds of film, fashion, and entertainment.
The Campari Cinémathèque event unfolded as a series of captivating “takes,” each designed to transport guests into the heart of a cinematic experience. From the red-carpet walk reminiscent of a movie premiere to the immersive Campari Room, where mixology met AI innovation, attendees were enveloped in a world where reality seamlessly intertwined with fantasy.
At the Director’s Wall, guests assumed the role of auteurs, directing their Cannes experience while basking in the splendor of live-streamed festival highlights. Meanwhile, the Campari Cinema provided a breathtaking backdrop for guests to star in their own visual masterpiece, captured by a robotic Bolt camera against the stunning vistas of the Croisette and Mediterranean Sea.
One of the evening’s highlights was Take 7, where master mixologists from renowned bars worldwide showcased their artistry, crafting signature Campari cocktails that were nothing short of pure theater. From Milan’s Camparino in Galleria to London’s Donovan, each establishment offered a unique libation, adding an extra layer of sophistication to the soirée.
Julka Villa, Campari Group’s Head of Global Marketing, expressed her delight at the event’s success, emphasizing the brand’s commitment to celebrating creativity and passion within the realm of cinema. “We Are Cinema encapsulates our dedication to storytelling and innovation, values that resonate deeply with the ethos of Festival de Cannes,” she remarked.
As the night drew to a close, amid flashing lights and pulsating music, Campari’s message of responsible enjoyment echoed throughout the venue, reminding guests to savor every moment with moderation.
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Campari urges everyone to enjoy responsibly.
